Rotata becomes ZoomInfo Partner

13 Feb 2025

Rotata becomes a Partner of ZoomInfo in Spain, a key step in transforming B2B marketing with AI

In a world where digitalisation and artificial intelligence are redefining B2B marketing, Rotata Consulting SL is taking a firm step into the future by becoming an official partner of ZoomInfo in Spain. In addition, this alliance provides a significant boost for companies looking for innovative and scalable solutions.

This strategic alliance reinforces the mission of Rotata to optimise marketing and sales departments through the use of AI-based solutions. It therefore significantly improves customer acquisition and data management in medium-sized and large companies.

Why is this alliance key for Spanish companies?

Companies in Spain are experiencing growth in the adoption of advanced marketing tools. However, many still face barriers such as lack of knowledge, lack of accurate data and difficulty in segmenting high-value customers. Therefore, the combination of Rotata y ZoomInfo makes a crucial difference.

ZoomInfo is a global leader in data intelligence for B2B marketing and sales. In addition, its platform provides access to a detailed and up-to-date database of companies and professionals. This facilitates the identification of prospects with real purchase intention (Intent Data), automates lead generation and improves decision making with accurate and actionable information.

Benefits of the alliance for companies in Spain

With this collaboration, Rotata will offer its customers:

  • Access to high quality dataReal-time, verified and up-to-date information on prospects and companies. This allows companies to rely on reliable data for their strategies.
  • Intelligent segmentationIdentification of potential customers with a high probability of conversion, based on purchase intent signals. Consequently, resources are optimised.
  • Sales pipeline automation: Integration with CRM tools and ABM strategies (Account-Based Marketing) to optimise conversion.
  • Increased efficiency in prospectingReduced time and effort in customer research, allowing sales teams to focus on closing sales faster.

Rotata - ZoomInfo: Leading the Digital Transformation of B2B Marketing

Since its creation, Rotata has positioned itself as a benchmark consultancy in the ecosystem. AI-First. It has also helped companies adopt disruptive technologies to improve their competitiveness in a changing market.

This alliance with ZoomInfo reinforces its commitment to innovation and process optimisation in marketing and sales. As a result, companies will now have a clear competitive advantage in their operations.

"Becoming a Partner of ZoomInfo allows us to bring world-class business intelligence tools to Spanish companies. This will make B2B marketing more accurate, efficient and data-driven," he says. Ignacio San Luis Castellano, CEO of Rotata.

The future of B2B marketing is here!

Companies adopting data intelligence will have a key competitive advantage in a constantly evolving market. That is why, with this alliance, Rotata y ZoomInfo accelerate the digital transformation of marketing and sales departments in Spain.

If you want to find out how to make the most of this technology in your company, do not hesitate to contact us.

🔗 Want to start testing ZoomInfo?: Try ZoomInfo for free!

🔗 Parnership ZoomInfo - Rotata: Partners



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