EPI-USE Iberia and Rotata: an alliance that combines SAP HR with marketing and sales on HubSpot

EPI-USE y Rotata We have formalized an alliance to expand what each of us can offer to our customers: the human resources and payroll systems on SAP that we implement. EPI-USE, and the marketing and sales processes on HubSpot and artificial intelligence that we designed in Rotata.

These are two territories — the people of a company and its customers — that this alliance puts under a single service model, with teams that know each other, share a method, and coordinate with each other.

Two companies specializing in their field

EPI-USE It is the largest and most experienced SAP HR and payroll specialist in the world. It designs, builds, and implements HR and payroll systems in the cloud, hybrid, and on-premise environments, with over forty years of experience, more than 1,500 projects delivered, and 4,200 specialists in more than forty countries.

EPI-USE It is not just a partner for large corporations; its products allow reducing costs and implementation times, thus democratizing access to SAP SuccessFactors for any company regardless of its size.

Its offering covers the implementation and improvement of SAP SuccessFactors, the complete management of HCM and payroll, support and continuous improvement through Application Management Services, the outsourcing service of SAP payroll or BPO, and proprietary accelerators such as PayrollExpress (PEX), People Solutions or Payroll Control Center Express. This is complemented by products and accelerators certified by SAP that help companies solve problems such as operational HR reporting, selective copy of environments, copy of employees and compliance with the LOPD —, which places it in a rare category: SAP consultant and software manufacturer at the same time. In Spain and Portugal, it operates under the principle that summarizes its way of operating: Local Insight. Global Excellence.

Rotata is an AI consulting firm specialized in the digital transformation of marketing and sales departments. Our work consists of redesigning the business processes that support the customer relationship and bringing them to HubSpot: the design of the funnel, qualification criteria, automation of tracking, integration with the rest of the technological stack, and training the team that will subsequently use it.

We sell business strategies that work and can be measured, and we design with artificial intelligence from day one, as part of the process architecture. We accompany each project through its three stages — consulting, implementation, and post-implementation support — so that the implemented solution remains alive when the project formally ends. We work with B2B companies from very different sectors with a common goal: that their marketing works in an integrated, automated, and aligned way with sales, and that the result can be read in the pipeline.

The logic of the alliance

This alliance is born from the experience of working together. EPI-USE he is a client of Rotata In building their own marketing function and demand generation, and from that collaboration came a shared realization by both parties: the projects each brings to their clients are very different in content and practically identical in method.

Implementing SAP SuccessFactors and redesigning a business process using HubSpot are, on the surface, the same type of work. In both cases, you have to understand how a business process currently works, decide how it should work, bring it to a platform, and get people to adopt it in their day-to-day work. In both cases, technology is the vehicle, and the process determines the outcome. And in both cases, artificial intelligence is part of the design from the very beginning.

To this is added a reality we see in the two client portfolios: a company that modernizes its people systems is usually within a broader transformation cycle, which also affects the way it captures, attends to, and retains its customers. Covering both sides with the same approach is exactly what this alliance makes possible.

What changes for your business

For a company that works with either of the two, the alliance translates into three specific things.

A more global service model. The joint action of both companies can cover both the needs of a company in the area of Human Resources Administration, Payroll and Talent, as well as in the area of Marketing and Sales.

Synergies that are evident in the project. The two domains share more than meets the eye: the quality of the data, the integration between platforms, the reporting for management, and, above all, the adoption work, which is where the outcome in projects of this type is decided. What is learned on one front is directly applied to the other.

Less coordination on your part. When a project touches both terrains, coordination between teams is up to us. The teams already know each other, have worked together, and share a way of understanding what it means to finish a project well.

The ground we covered together

These are the specific fronts you can address with us:

• Implant or improve SAP SuccessFactors, This includes migration from SAP HCM on-premise before the end of standard ECC maintenance.
• Starting a payroll project with tight deadlines, On methodology and accelerators of PayrollExpress (PEX).
• Consolidate the payroll of a multi-country operation by relying on Payroll versions by country already located and certified, with the regulatory compliance of each geography.
• Implement HR and payroll in less time with People Solutions by SAP SuccessFactors, and accelerate the adoption of the Payroll Control Center with its Booster.
• Maintaining your SAP systems over time, With Application Management Services throughout the entire life cycle.
• Gain autonomy over your HR data with the tools of EPI-USE Labs: Query Manager y Document Builder to exploit information without depending on development, Data Sync Manager y PRISM for reliable cloud migrations and testing environments.
• Get HubSpot up and running with the business process defined before the configuration.
• Redesigning the marketing and sales processesqualification, allocation, monitoring and measurement criteria.
• Build sustainable demand generation, With prospecting, nurturing, and qualification supported by artificial intelligence.
• Align marketing and sales around a common definition of qualified opportunity.
• Turn data into decisions, With reliable reporting of both individuals and the business.
• Training the teams so that they gain autonomy over the platforms they use every day.

It is not necessary to tackle everything at once, nor is it usually advisable. The usual practice is to start with the front issue that has a date or urgency and expand from there, with the difference that the next step is already covered and the person taking on the task knows the project from the inside out.

Let's talk

If your company is evaluating ways to modernize its HR and payroll systems, rethink how it generates and manages its business demand, or both, this partnership is a good reason to start the conversation. Tell us where you are and we’ll give you an honest reading of what’s missing and in what order it should be addressed.

Rotata · isanluis@Rotata.es EPI-USE · epiuse.es